Playing casino games online has gone from a small corner of the gambling industry to dominating it in less than a quarter of a century. There are dozens of reasons behind this, and while some have played a more significant role than others, today, we will focus on the sort of non-negotiable criteria that the top casinos all share. These range from household names that hand billions of dollars worth of bets daily to smaller challenger casinos looking to make a name for themselves.
A Visible Social Media Presence
Social media has become a formidable tool in advertising, and online casino companies know this more than most. Having a social media page where people can contact the company directly isn’t the only requirement here; a visible presence extends far beyond that. This includes methods of advertising and engagement that drill into a broader market, as well as having active accounts across multiple channels.
A strong social media presence strengthens my belief in any company. Platforms that don’t have a social media presence or an online casino social media page with a handful of followers and posts once a year are not signs of a brand with the same level of trust as their competition.
It doesn’t necessarily mean they are offering substandard service. Still, an online casino with a visible social media presence helps to inject brand confidence. Knowing there’s an immediate, visible point of contact if you want to speak to somebody or see what online casino promotions they offer on their social media channels.
Working Relationships With Prominent Designers
While casinos that don’t have strong ties with prominent names aren’t necessarily untrustworthy, platforms that have forged strong bonds with top designers help to implement a level of trust in their platforms.
Some of the top slot designers include Pragmatic Play, NetEnt, Hacksaw Gaming, and Microgaming. Evolution Gaming is the dominant name for live casino gaming. Brands with strong ties to these industry pioneers often display their name on their website, app, or home page or allow users to filter their slot games based on the provider name.
Good Community Reputation
A significant chunk of trust stems from what those in the industry say about you, especially from a customer perspective. A business might have the best brand ideas or one of the best products in the world.
Still, suppose the company is known in the industry as being untrustworthy, challenging to work with, or has had issues in the past that have tarnished its reputation. In that case, this is a complex obstacle to overcome. This applies to casino gaming, just as in any other industry.
A report from the World Economic Forum stated that up to a quarter of a company’s valuation is directly related to the strength of its reputation. It can take years to build and minutes to dismantle, and it is one of the key characteristics of a trusted casino. Always look into what other people are saying online, what the experts have had to say, and whether there’s been any negative news coverage about the provider.
An Emphasis On Promoting Safe & Responsible Gambling
Any online casino must put its responsible gambling tools and messages front and center on its site. Responsible gambling takes many forms, including cooling-off periods, the ability to self-exclude, and external links to resources. While most casinos will do this, pay attention to those with a small banner and those with dedicated pages to it. This speaks directly to the company ethos, even if it might not seem like it on the surface.
An Appetite To Adapt To The Times
Online casinos are some of the most forward-thinking companies in the last two decades. Many of the top providers in today’s market caught the initial tech boom, switching to desktops and PCs in the 1990s. Then came smartphones in the 2010s, and more recently, thanks to Bitcoin sailing past new all-time highs, the emphasis and interest in cryptocurrency has become the latest change we’re seeing in the online casino world.
Now, don’t take this as the main characteristic; it is essential when grouped together with two or more of the other criteria we’ve touched on today. For all of the marvels of cryptocurrency, and with more people believing that it will shape the new financial future, casinos have had to adapt to cater to the new customers who want to use their crypto assets to play casino games.
While this doesn’t just apply to new payment methods, casinos consistently look for ways to improve and adapt to showcase that they put their customers at the foundation of their strategy.
Summary
Although all five of these characteristics are important, we would also recommend getting a feel for a casino you like the look of. Encountering a platform that ticks all of these boxes isn’t going to be difficult, but once you find a trustworthy provider you like, it then boils down to personal preference. Hopefully, today, we have given you some food for thought.